How TikTokers are bringing #dementia out of the shadows : Pictures
Jacquelyn Revere, 35, moved again residence at 29 to take care of her mom, who had developed Alzheimer’s illness. She spent six years as her caregiver and shared her experiences on TikTok, constructing a big following on her channel, “Mother of My Mother.”
Lauren Justice for NPR
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Jacquelyn Revere, 35, moved again residence at 29 to take care of her mom, who had developed Alzheimer’s illness. She spent six years as her caregiver and shared her experiences on TikTok, constructing a big following on her channel, “Mother of My Mother.”
Lauren Justice for NPR
All of it modified on a Saturday evening in New York Metropolis in 2016. Jacquleyn Revere was 29 years outdated, and headed out for the night to attend a good friend’s comedy present.
She was nonetheless on the subway when her telephone rang. It was a good friend of her mother’s, again in Los Angeles. That is bizarre, Revere thought. She by no means calls.
“And whereas I used to be on the subway, my mother’s good friend mentioned, ‘One thing is unsuitable along with your mother,'” Revere mentioned. “‘We do not know what is going on on, however your mother obtained misplaced driving residence. What ought to have been a 15 minute drive, ended up taking two hours.'”
Revere flew again to L.A. At her mother’s residence in Inglewood, she discovered foreclosures notices, untreated termite harm on the porch, and expired meals within the kitchen.

Her mom, Lynn Hindmon, was a religious Evangelical who labored for her native church. A slim, regal, self-declared “well being nut,” Hindmon was now forgetting to pay payments and could not bear in mind who she was speaking to on the telephone. This was only a few years after Hindmon herself had moved in along with her personal mom, Joyce Hindmon, Revere’s grandmother, after the matriarch had been recognized with Alzheimer’s.
“My mother was caring for her mother, who had Alzheimer’s, [and] not telling anyone how laborious it was or that she wanted assist, or that it was fully stressing her out,” Revere says.
“After which it turned about me coming residence to be in a home with three generations of trauma, and dealing my means by way of that…whereas additionally being afraid and younger and scared and never understanding what to do.”
It could take almost a yr earlier than they obtained the prognosis that confirmed what Revere already suspected: her mom had Alzheimer’s, too. Barely ten years since Revere left residence, she discovered herself transferring again in along with her mother and her grandmother — this time as their full-time caregiver.
“That first yr and a half, I used to be simply full of worry: what if I lose the home?” Revere says. Due to the stress, she says, “I went by way of bouts of migraines. My hair, proper within the center, fell out fully.”
“I had to determine the right way to get management of all of the banking, work out the passwords, be certain the payments are paid, be certain all the things’s taken care of.”
In 2017, her grandmother died. Revere’s grief and isolation felt overpowering. Her pals of their 20’s both could not relate, or thought she was “wallowing in pity,” Revere says.
Making an attempt to get them to grasp what her every day life was like now appeared unattainable. “I simply wished to search out individuals I did not have to elucidate all the things to,” she says.

In a single viral TikTok video, Lynn Hindmon, Revere’s mom, checked out outdated images of the 2 of them hanging on the wall and known as her “Mommy.”
Lauren Justice for NPR
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In a single viral TikTok video, Lynn Hindmon, Revere’s mom, checked out outdated images of the 2 of them hanging on the wall and known as her “Mommy.”
Lauren Justice for NPR
Revere even tried a assist group for caregivers, an hour’s drive away. However the different attendees had been many years older, and had extra monetary sources. “[They] would say ‘And now I’ve to take fairness out of our home,’ or ‘I am considering of reaching into our 401k.’ After which I’d inform my story, and folks could be me like…a charity case, or like my downside is unsolvable. … If something, I left and I simply felt worse.”
However today Revere now not feels so alone. Actually, she’s a celeb of types on TikTok, at the very least among the many a whole lot of hundreds of people that publish about dementia and the difficulties of caring for a cherished one with the illness.
Over the previous few years, Revere’s account, @MomofMyMom, has turn out to be wildly fashionable, with greater than 650,000 followers. Lots of her most ardent followers have informed her that they really feel like they personally know her and her mother. Revere has each discovered a supportive group, and helped construct one.
Caregivers for individuals with dementia have flocked to social media, however TikTok has been an particularly useful platform. Content material with the hashtag “dementia” has already racked up greater than 4 billion views on TikTok, as youthful generations, already accustomed to sharing their lives on-line, now discover themselves caring for growing older family members — typically with little preparation and no thought the right way to really do this.
The “unmet want”
Alzheimer’s illness is the most typical type of dementia, however different kinds embrace vascular dementia, blended dementia, dementia with Lewy our bodies, and frontotemporal dementia, in accordance with the CDC. All types of dementia worsen over time, and there’s no remedy, though there are some remedies.

Shoppers on the Florence Grey Soltys Grownup Day Well being Program in Hillsborough, N.C. sing the nationwide anthem together with dementia knowledgeable Teepa Snow in spring of this yr. Singing will help relieve dementia signs and keep mind operate, and will help people talk once they now not have phrases.
Eamon Queeney for NPR
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The duty of caring for individuals with dementia often falls on relations. Yearly, an estimated 16 million People present greater than 17 billion hours of unpaid take care of household or pals affected by Alzheimer’s illness or different dementias, in accordance with the CDC. About two-thirds of those caregivers are ladies.
“Right here in the USA, sadly, there’s not a really robust system of paid assist for individuals with dementia,” says Elena Portacolone, an affiliate professor who research growing older and cognitive impairment at UCSF’s Institute for Well being & Getting older. “And so the most typical means of supporting individuals with dementia is the daughter.”
Like Revere, most of the ladies who turn out to be caregivers find yourself having to stop their jobs. They typically now discover themselves financially weak and “extraordinarily remoted,” says Portacolone. “So like Jacquelyn [Revere], the unpaid caregiver of her mom for six years, they’re left to their very own units.”
One other knowledgeable, Teepa Snow, agrees that too many caregivers are struggling. Snow is an occupational therapist in North Carolina, and runs an organization providing coaching for caregivers of individuals with Alzheimer’s and associated dementias. “We all know that there are such a lot of youthful…individuals on the market coping with one type of mind change or one other of their life, they usually’re left hanging,” she says.
If Revere is the older sister everybody on dementia TikTok needs that they had, then Snow is their patron saint. Her personal how-to movies about sensible, compassionate caregiving rack up hundreds of thousands of views. “TikTok is the place individuals are expressing an unmet want,” she says.

Snow is an occupational therapist with over 40 years of expertise and writer with reference to managing take care of dementia sufferers. She has greater than 230,000 followers on TikTok.
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As a result of there isn’t any remedy for Alzheimer’s or dementia, the medical group typically treats dementia the best way earlier generations of practitioners handled most cancers — like “an enormous black field,” Snow says. A long time in the past, when individuals obtained most cancers, “we did not say something, we did not discuss it. We mentioned, ‘Oh gosh, that is horrible.’ And folks had been like, ‘…How lengthy have they obtained?'”
And whereas most cancers continues to be a devastating prognosis to obtain, the medical group is extra more likely to reply by creating “a therapeutic alliance with the affected person and the household,” says Portacolone, the UCSF professor.
However households of Alzheimer’s sufferers typically report feeling just like the medical system merely fingers them an Alzheimer’s prognosis, tells them there isn’t any remedy, and basically reveals them the door. “[They’ll say] ‘, there’s actually not so much we are able to do,'” Snow explains. “‘You possibly can learn this e-book concerning the origin [of dementia.]’ It is like, the very last thing I would like is one other e-book to learn.”
What relations want from the medical system, Snow says, is extra understanding of signs and the right way to deal with them, extra assist establishing long-term assist methods, and information about how sufferers might be helped by adjustments to their weight loss plan, sleep, train and way of life.
All too typically, nonetheless, caregivers are left to muddle by way of and work out the advanced duties of protecting a affected person secure. ‘That is fairly lonely,” Snow says, “And that is so frequent. And at this cut-off date, if we had 5 households coping with dementia, 4 out of 5 would disintegrate earlier than the illness was ended. And in order that one that’s simply chosen to be the first [caregiver,] they’re on their lonesome. They’re really on their lonesome.”

Shoppers with dementia collect to study dance actions on the grownup day program. Amanda Bulgarelli, a Constructive Method to Care mentor, teaches the actions, then data the routine for TikTok. The publish will serve for instance of Constructive Method to Care® strategies developed by Teepa Snow for interacting with these residing with dementia.
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Ann Betts (proper) reacts to a TikTok video that Amanda Bulgarelli (left) performs for her.
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Ann Betts (proper) reacts to a TikTok video that Amanda Bulgarelli (left) performs for her.
Eamon Queeney for NPR
Caregivers for individuals with dementia have been reaching out to at least one one other for years, holding native in-person assist teams or becoming a member of mega-groups on Fb. There’s additionally no scarcity of internet sites or books concerning the illness and the burdens of caregiving.
However the COVID pandemic disrupted or closed down a lot of these helps, similar to in-person teams, or the grownup daycare middle that Revere’s mother had been attending 5 days per week. Throughout lockdown, Revere seen her mother’s situation began deteriorating. Determined to maintain her stimulated, and to search out some type of social connection for herself, Revere did what so many others did throughout COVID: she obtained on TikTok.
A single TikTok publish of Snow’s can rack up hundreds of thousands of views. That is as a result of dementia TikTok, she says, is the place “individuals are expressing an unmet want.”
Utilizing TikTok seems like being submerged in an infinite torrent of movies — most a few minute lengthy. However the quick video format has attracted caregivers, who discover they will doc and share the vivid, every day moments of their homebound worlds, in ways in which could be much less visceral on extra text- or photo-centric platforms.
“How many people are on right here?”
Simply as you’ll be able to watch movies displaying World Cup highlights, it’s also possible to watch a lady’s “day within the life” video of caring for her husband with early-onset Alzheimer’s.
Or, maybe, watching one among Revere’s @MomofMyMom posts from 2020, which walks viewers by way of their bathtub routine.
“It is bathtub day,” Revere says at the beginning of the publish, whereas nonetheless mendacity in mattress. “I strive my finest to not make this an emotionally draining expertise,” she sighs. “So let’s start.”
Giving somebody with dementia a shower might be tough, and even harmful. They’ll get disoriented, or really feel threatened when somebody takes off their garments or maneuvers them into an online tub. They could slip and fall, or attempt to bodily struggle their caregiver.
However Revere has created a soothing and predictable routine for her mom Lynn. On the time of this video, Lynn Hindmon is 63, and it is about 5 years after her Alzheimer’s prognosis. She’s not talking a lot.
However on this video, Lynn Hindmon continues to be beautiful: tall and regal, with nice cheekbones. She nonetheless loves to pick her personal garments, and on today she’s carrying neon blue leggings and a purple beanie hat. She’s placed on gold hoops and pink lipstick.
Revere begins off by promising her mother a gift — which she’ll get after the bathtub.
“We’ll get you some new lipstick. Alright, let’s begin.” Revere walks her viewers by way of the method – sharing what works for them. She activates some soul music, plugs within the house heater, places the canine outdoors, and lays out all her mother’s garments. “Lure her into my cave,” she says, as her mother enters the lavatory.
The video then cuts to after the bathtub is over: Hindmon is dressed once more, and mom and daughter are celebrating with a dance social gathering within the rest room.
“We dance and we dance and we dance,” Revere narrates. “And once we’re completed, she will get a present.” Ultimately, Revere brings out the promised present: a smooth black tube of lipstick.
“I’ve a gift,” Revere tells her mother. Hindmon beams, however struggles to open the cap. “Right here you go, it is open,” Revere reassures her. “I opened it for you.”
Revere couldn’t imagine this video, of their common bathtub routine, obtained greater than 20,000 views. Tons of of individuals left feedback, saying how they will relate. One remark learn: “My mom in regulation handed a yr in the past this week. This was essentially the most irritating a part of caring for her. Devoted an entire day to getting this completed). One other commenter informed Revere “God Bless you! I do know it is laborious. I see you and ship a lot love your means.”
It was then that Revere realized she was now not so alone. All of the burdens of caregiving — the home upkeep, the medical payments and insurance coverage paperwork — had been nonetheless very actual. However she knew others had been on the market, fighting the identical chores and challenges. It was due to her TikTok channel, and the group it was serving to her faucet into. Revere posted a observe up straight away:
“How many people are on right here?” she mentioned into the digital camera. “I have been like searching for individuals my age that I can relate to, who’ve the identical expertise.”
TikTokers responded from as distant as South Africa. Revere’s following soared from only a couple thousand followers to greater than 650,000. Many individuals used the feedback to speak about their very own caregiving struggles. They wished to see the little victories, like her mild and even joyful tips for getting by way of bathtub time. However additionally they listened to Revere’s candid confessions and watched her wrestle by way of moments of whole exhaustion.
“Ya’ll, I’ve by no means been so emotionally drained in my life,” she shared in a single video from February of final yr. “Caregiving eats your soul. It kills your spirit. It is fixed mourning for years…And it is stunning. And it is mentioned. Some days you simply need to take it breath by breath.”
The moral situation: Ought to we be displaying dementia sufferers like this?
However the intimate, unvarnished depictions of dementia on TikTok dementia additionally increase unavoidable moral points involving privateness, dignity and consent. As a result of now the web is affected by movies of adults who, for essentially the most half, have not given acutely aware consent to their most weak moments being shared with hundreds of thousands of strangers.
In a single TikTok, a granddaughter chronicles her grandmother’s aggression, filming because the aged lady chases her by way of the home, fists swinging wildly. Different accounts movie the verbal abuse that caregivers can expertise, or present Alzheimer’s sufferers of their most weak moments: a distraught lady standing in her front room in a skinny nightgown, pleading for her long-dead dad and mom to return decide her up.
Beth Kallmyer, the vp for Care and Assist for the Alzheimer’s Affiliation, does not assume the individuals posting these movies intend to be exploitative. “You possibly can inform that the caregivers simply felt remoted and pissed off and at their wit’s finish, with no sources,” she says .
“If I had been speaking to a member of the family that was contemplating doing this, these are the questions I’d pose to them: would they [the person with dementia] be comfy with this? Is there a means so that you can movie one thing that will get the concept throughout however maintains their dignity and maintains their self-respect?” Kallmyer says.

{A photograph} of Hindmon now sits in Revere’s residence in Inglewood, Calif., together with a Bible opened to Proverbs 31.
Lauren Justice for NPR
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Lauren Justice for NPR

{A photograph} of Hindmon now sits in Revere’s residence in Inglewood, Calif., together with a Bible opened to Proverbs 31.
Lauren Justice for NPR
Public posts can probably violate dignity in varied methods, she explains. “Ought to we have now a video of any individual that is not totally clothed? Or possibly [before Alzheimer’s] they solely went outdoors once they had been dressed to the nines or actually put collectively, and you have got them in pajamas or sweatpants or no matter, they usually do not have make-up on. That is about actual…respect for the individual. And I am unsure that is one of the best ways to go about utilizing TikTok.”
Some accounts have tried to immediately deal with the problem of consent. The @TheKathyProject, for instance, was created by sisters Kathy and Jean Collins to doc the impacts and evolution of Kathy’s early-onset dementia prognosis. Within the early posts from 2020, Kathy’s signs are nonetheless pretty gentle, and he or she’s clearly an keen participant in making and sharing the movies with the TikTok group.
Revere has a video that she now feels ambivalent about posting, looking back. Maybe satirically, it is the most-watched video on her channel, with 27 million views. In it, her mom is strolling round the lounge, holding an open bottle of mouthwash. She had by some means gotten previous the locks on the lavatory cupboards.
Lynn Hindmon thinks the mouthwash is only a regular drink, like juice or milk. She appears pissed off and dazed as Revere tries to elucidate to her mother why she will be able to’t drink mouthwash.
However Hindmon does not wish to let the mouthwash go. As caregivers know, Revere now has to maintain this from escalating into an enormous battle. “Could I’ve it please? Please?” she asks her mother, who finally relents and fingers it over.
“Thanks a lot, and I will change it for one thing that tastes even higher, alright?” Revere will get her mother a popsicle.
However among the feedback on that publish had been merciless, calling her mother an alcoholic, or saying she appeared scary. The expertise made Revere really feel protecting – like she wanted to be extra cautious, as she did not wish to publish something which may put her mother in a nasty mild. Nonetheless, after a lot consideration, she determined to maintain the mouthwash video up. She says it is nonetheless instance of “redirecting” away from a threat – one thing different caregivers would perceive.
Life after caregiving
On March 9, Jacquelyn Revere posted one other video on TikTok.
“Hey ya’ll, I simply wished to return in and inform ya’ll that, that Mommy handed. She handed on Sunday evening…And it was, it was a very laborious expertise. And that is actually all I’ve for now. So raise us up in prayer. Ship us your condolences. However Mommy is dancing up in heaven proper now.
Lynn Hindmon had collapsed abruptly at residence on the night of March 6. She died of cardiac arrest on the age of 65. On Tik Tok, the messages of shock and condolence poured in.
“There have been individuals who tuned in…to actually simply watch Mommy eat within the morning, after which no matter we did at lunch time,” Revere says. “And folks turned part of our household. Folks cried. Folks have been so touched by this story and have mourned my mother in a means that I by no means would have anticipated.”

Revere’s mom died in March, after six years of residing with Alzheimer’s. Revere acquired an outpouring of assist from the group on TikTok — individuals who had watched her movies and linked along with her and her mother. Now, Revere is determining who she is after years of caregiving. Her canine Dewey has made appearances in her TikTok movies.
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Revere’s mom died in March, after six years of residing with Alzheimer’s. Revere acquired an outpouring of assist from the group on TikTok — individuals who had watched her movies and linked along with her and her mother. Now, Revere is determining who she is after years of caregiving. Her canine Dewey has made appearances in her TikTok movies.
Lauren Justice for NPR
For Revere, an solely little one, she’d all the time assumed that when her mother died, she’d need to mourn her alone. As a substitute, individuals had been checking in on her, sending her items, sharing recollections of their favourite movies of Lynn.
“It has been the least lonely I’ve ever been all through this expertise really,” she says. “It is not simply my lonely journey anymore. Now it is everybody’s.
Revere has continued to publish on @MomofMyMom. Lately she’s been posting about her grief. In movies, she talks about what it feels prefer to miss her mother, and to mourn the life she did not stay whereas she was caring for her.
Now she has on a regular basis on the planet. She will go on dates. She will take her canine, Dewey, to the canine park once more, let him lean out the open window within the automotive. Exit for a pedicure or drive by the ocean. However it’s been laborious to let herself do these items, she tells her followers. As a result of what they imply is that her mother is gone.
After six years of caring for her mother, beginning when she was simply 29, Revere is now attempting to determine who she is now — and what she desires. She is aware of she desires to remain linked with dementia caregivers, particularly those who do not have large followings, or who do not get hundreds of feedback about what job they’re doing.
“I simply need them to know that they are being thought of,” Revere says. “As a result of that is what I wanted most. Simply to know that life is not passing me by, and I am not seen.”
“I simply wish to ensure that they really feel seen.”
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